Cliff Richard Sparkling Rosé
When Cliff Richard's 70th birthday came around, the Peter Pan of Pop turned to Rumpus to promote a new release from his wine range - the Vida Nova Sparkling Rosé.
Established relationships with national and regional wine writers ensured that Rumpus gained extensive consumer coverage for the wine across print, online, radio and TV outlets.
Rumpus adheres to a tailored approach to all client work and this project resulted in coverage for 90% of the samples sent out.
The highlight of this particular project saw Kate Garraway feature Cliff Richard's Vida Nova Sparkling Rosé on ITV's Daybreak for all 600,000 viewers to see on Cliff's birthday.
Further coverage included features in two national newspapers, six regional newspapers, three online competitions and one radio station.