Grasovka
At Rumpus we're always thinking of innovative ways to secure editorial coverage for our clients.
So when Valentine's Day came around we saw the perfect match between Bison-grass vodka brand, Grasovka and developing an innovative new cocktail to add to its collection – the 'GrasovKiss'.
Rumpus worked with leading bartenders to develop the new raspberry-based cocktail and took on the task of gaining coverage for it in consumer press during the lead up to Valentine's Day.
In order to maximise coverage of the 'GrasovKiss', Rumpus arranged professional lifestyle photography to support all press communications.
Using key journalist contacts in the consumer press, Rumpus secured widespread coverage in the run up to Valentine’s Day.