Rumpus - Inspire, Connect, Deliver

In support of the Lamb’s Spiced Rum ‘Master of the Blend’ competition, Rumpus was appointed to raise the social media presence and establish an online fan base for the Lamb’s Spiced Rum brand. To do this Rumpus created and managed a Facebook page to reach the brand’s target audience.
The Facebook page acted as a key platform to communicate with consumers and the UK’s bartenders. Updated daily, the Lamb’s Spiced Rum Facebook page communicated competition details, hosted fresh images and posted interesting status updates to attract new followers. Rumpus established a rapport between the brand and its followers by interacting with its members, responding to their queries and posing questions to them.  
Rumpus built the page from the ground up and reached a total of 525 followers in just six months. The page acted as a driving force for attendees to events throughout the country and increased awareness of the brand amongst its target audience.