'Chocolate Shop' wine
In Autumn 2011, D&D Wines International approached Rumpus to launch ‘Chocolate Shop’, an American chocolate-infused wine which was brand new to the UK.
Using our strong relationships with the consumer regional and national press, Rumpus set to publicising Chocolate Shop to obtain maximum coverage for the brand in the run up to Christmas.
Over a two month period, extensive national and regional coverage was achieved across a range of media including print, online, TV and Radio. Highlights included features in Take-a-Break, and Grazia, a slot on ‘Wedi 3’ aired on Welsh channel, S4C, and reviews from bloggers including Iconic Gifts and The Culinary Guide.
Following the success of the launch, Rumpus is continuing to work for the brand focusing on Valentine’s Day and Easter consumer features and continuing to offer a social media presence on both Facebook and Twitter, which Rumpus has already grown to over 600 fans on Facebook and 50 followers on Twitter.