After months of planning by the Rumpus wine team, The Co-operative’s first Fairtrade wine tasting went off without a hitch last night at London’s Imagination Gallery.
Over 50 familiar faces from across the wine press turned out to taste a selection of new wines from The Co-operative’s Fairtrade projects in South Africa, Chile and Argentina.
The Co-operative has pioneered Fairtrade wines for over a decade and was delighted to present seventeen wines to the media, including a stunning Gran Reserva Malbec from the La Riojana winery in La Rioja, Argentina. Money from the sale of this particular wine has helped to fund a new water facility in the local village as well as the building of a new school.
The Co-operative has now sold over 30 million bottles of Fairtrade wine since it launched the UK’s first supermarket own-label Fairtrade wine in 2003, and the tasting was a great celebration of what has been achieved so far.